Applause for Pittsburgh-based e-tailer ModCloth and other plus size companies who are willing to give plus size customers what they want . Encouraged by its initial success, ModCloth has teamed with New York-based style blogger and Marie Claire contributing fashion editor Nicolette Mason on a collection of dresses, tops and bottoms in sizes XS through 4X that will be available at www.modcloth.com in October. ModCloth also plans to direct more attention to improving its extended sizes for pants and tops.
ModCloth co-founder Susan Gregg Koger and style blogger and fashion writer Nicolette Mason wear pieces from their collaboration collection, which includes sizes XS to 4X. It will be available in October at www.modcloth.com. (Photo courtesy of Modcloth/MCT) ORG XMIT: 1155711
A recent ModCloth plus fashion survey of more than 1,500 women across the country found encouraging results: 77 percent said they have a difficult time finding well-fitting outfits, and most picked words such as “frustrated” and “excluded” to describe their shopping experiences rather than more positive ones such as “excited” and “comfortable.”
In addition, Eloquii, the Limited’s plus size brand is doing its best to fill the void for trend-focused, sophisticated fashions for fuller figures by debuting new collections every two weeks. This Fall, Lane Bryant has received rave reviews in recent months for its collaborations with Isabel Toledo, widely known as the designer behind the sparkling yellow dress with coordinating overcoat that Michelle Obama wore to the first inaugural parade in 2009.
All in all, it is a positive step in the right direction. Plus size women are willing to pay for clothes that are on trend and fit well.
Check out this week’s Fashion Flash from Mirabai at Moving Free.