Fashion isn’t about the brand, the size or the price tag. It isn’t about being a hand-me-down vintage or a gorgeous, credit card-busting (http://www.lovemoney.com/creditcards/) pret-à-pôrter designer piece. It is about how it makes you look and feel! Everybody has known that great sensation a superb new outfit can give you. If you don’t– then you had better read this blog more often! There are so many fantastic options out there, for beautiful women of all shapes and sizes.
Now I have heard it all.
The latest on plus size models in advertisements appears to have taken a negative turn?
According to a new Arizona State University Study, plus size models have no clout in persuading women to buy certain products.
Dove’s Real Beauty campaign.Photo: Courtesy of Dove
I know you are dying to know why. Ready:
Because the ads may (may?) make them feel bad about themselves and not want to purchase the products.
The research (and I want to see this research report) report basically said that skinny women identified with skinny and heavier models because they identified with the skinny women and felt better about themselves when compared to the heavier women; heavy women with high BMI felt big when they compared themselves to the thinner models, yet they identified with the bigger models. Average-size women felt skinny and better about themselves when faced with thin models, but heavy and bad when faced with bigger models.
Most of the women in the U.S. are a size 14 so what is the point? Helloooo They identified with the bigger models. If the majority of the women in the U. S. identified with the bigger models wouldn’t they buy the products they represent?
So, I will be right back. I am going to the store RIGHT NOW to buy everything that Dove has in stock. Dove Soap, Dove Liquid, whatever Dove has, I am buying it.
Here’s the uh, “good news.” The researchers found that plus size models were useful when they appeared in ads for certain things, such as weight-loss supplements and gyms. Why? Because this type of product advertising makes women feel bad enough about themselves and motivated to purchase those products.
Seems as though there is a bit of bias in the interpretation of findings to me.
More as it happens. Jodell