Aug 21

It’s that time again when we look at what is in store for Fall ’10!

We are seeing three key trends that are flattering to the plus size woman.

Look for prints, lots of prints and soft, flattering colors like this Sienna Rose Top, easy-to-wear fabrics and clothing that is not too tight, allows for free movement and swings away from the body creating a flow,  almost ethereal look.

Check out my interview below with David Wolfe, Creative Director for The Doneger Group. (You’ve wondered where retailers get their information from? Here’s our secret!)

The Doneger Group is leading source of global market trends and David Wolfe who was so kind to give me a few minutes of his time,  is a leading authority on fashion, color and is also renown as a trend forecaster.

Aug 8

Good news!  We can add  Toula to the esteemed list of Sakes Fifth Avenue plus size designers.

Perhaps it signals that times are a changing?

Oh, how I wish we could add them to the list of plus size boutiques as well.  What do you think? Maybe in time?

Following other luxury labels, women’s apparel manufacturer Toula will debut its  plus size Fall 2010 collection at Saks Fifth Avenue’s New York Flagship store.   The collection is made up of  mix and match pieces in women’s sizes 14W-24W.

“We’re excited to expand our reach through this partnership and reach a much larger, cosmopolitan audience,” explained Steven Wang, co-owner of the label. “Toula has been available for decades at smaller boutiques, but this distinctive line sold at Saks will reachan entirely new market.”

The collection features forgiving wool and rayon fiber blends which lends itself  to curvier women’s shapes and can be blocked up or down a size to accommodate body fluctuations.  The pieces enhance a woman’s natural silhouette with flattering cuts and elegant, understated detailing.  The wrinkle-resistant fabrics are ideal for the traveling professional woman with refined taste.

Complete outfits from Toula will retail from $1200-$1600.

Toula joins the luxury labels which previously sold items up to a size 10.  This season, size 14′s will hit the shelves from a myriad of designer labels including: Chanel, Dolce & Gabbana, Akris, Armani, Carolina Herrera, Escada, Donna Karan, St. John, Oscar de la Renta, Max Mara, Valentino, Michael Kors, Yves Saint Laurent, Alexander McQueen, Fendi and Roberto Cavalli.  It has been reported that some designers will even go up to a size 20W, with Toula going up to a size 24W.

Toula started in 1986 in a a one-room factory in the home of owners Eddie and Ming Wang and has grown into a successful family business, now run by their son Steven Wang.

Toula has stayed true to its original mission of creating practical and sophisticated clothing.  Classic, timeless and well-made describes this fashion forward designer.  With the majority of fashion designers not making clothes for everyday people, Toula focuses on mature, professional women and has prospered as a result.

Aug 2

Joining the ranks of Germany’s Brigitte Magazine is Brazil’s Beleza em Curvas (Beauty and Curves), the first plus size woman’s magazine in Brazil.

On the above cover is the lovely plus size model, Fluvia Lucerda.

Catering to plus size women between the ages of 20-50, Beleza em Curves features fashion and beauty, health, welfare, gender and behavior along with celebrity interviews.  Beleza em Curves shows that having a good self esteem is the key to living well.

Well, I took German up until Sophomore year in college. Now, I gotta learn Portugese!

OK. U.S. publishers? Any takers??

More as it happens! Jodell