The fashion industry is catering to the plus size market by using larger models on the runway, such as model Fluvia Lucerda below, who was featured in a previous issue of Plus Model Magazine and also plus size models who are featured in mainstream fashion magazine spreads. I love to look at Plus Model Magazine and am very excited when I see models in fashion magazines.
This past year for Fashion Week, many communities decided to include both plus size models and mainstream models to show off the season’s fashions.
Linda Scott, founder of Fort Lauderdale’s Fashion Week event 12-26 decided to show both plus and mainstream models together. As she said, “When you look at a fashion show, we all do the same thing. We bring clothes to life. Designers need to stop separating us in these shows in Paris and New York.”
Now, that’s when we can say that change is here to stay!
Photo: Plus Model Magazine
As with any change in protocol, it will be interesting to see whether these practices will remain the same or increase as demand increases.
“Manufacturers are responding in-kind as well by innovating online practices, changing stocking practices, store sizes and invading niche markets like plus sized clothing to boost margins,” according to new report from industry research firm IBISWorld.
The report also says that as women have more money to spend, new clothing stores will open to meet the growing demand for plus-size styles along with locally based designers and eco-friendly fashion.
I love these kind of reports and hope that the momentum for plus size fashion keeps moving forward in a positive direction.
Check out this week’s featured Fashion Flash blogger at Obsessed with Shoes. Love this site!
More as it happens. Jodell