Inga Eiriksdottir along with other plus size models including Marquita Pring, Ashley Graham, Julie Henderson, and Danielle Redman founded ALDA (which means “wave” in Icelandic), to promote size diversity in modeling. Ashley Graham was the model who graced the cover of Elle Quebec June issue. These NYC based, full-figured models have joined forces to power their way into high-paying, high-profile jobs typically reserved for models who wear a size 2 or smaller. The women got the idea after Ford Modeling Agency closed its plus model division last summer.
The group also approached IMG Models — which reps straight-size supermodels including Gisele Bündchen and Karlie Kloss — and saw that the agency had only one plus size model and the ALDA women all signed with the agency in January.
ALDA also has plans to promote healthy self-esteem in girls everywhere through workshops, lectures and other events. In recent months, agencies have begun removing the label “plus-size” from their models and have pushed them for castings in New York runway shows as well as major fashion editorials and advertising campaigns. While the New York runway gigs have yet to come to fruition, it may not be long.
Demand for clothing size 14 and up increased 7 percent in the past 12 months, totaling $17.6 billion in sales, according to David Riley from market researchers company the NPD Group.
Congratulations for the group of Alda women who forged their own path!
Welcome this week to Melanie from Society Wellness who is hosting her first Fashion Flash!