Abercrombie and Fitch is going through a re-do in many ways. To counteract sluggish sales, the chain has decided to offer larger sizes and to change the atmosphere in the stores by turning up the lights a bit more and playing music that is not so loud and using less perfume. According to CBS News, Company profits also went down 77 percent in the past year, while sales at newly-opened stores internationally dropped 19 percent.
Photo credit: Hammerin Man / Foter / Creative Commons Attribution 2.0 Generic (CC BY 2.0)
Interestingly enough, the retailer is also getting rid of photos of abs in its advertising by replacing the photos with images of clothes, and mannequins wearing them.
Glad to see that this chain has come to its senses! Too bad it took a dip in sales to make them realize that times are changin!
Check out this week’s Fashion Flash from Barbara at Best of Everything After 50.