BeauCoo, a site that launched in late 2012 to help women share shopping and styling tips with other plus size women.
Using Beau Coo’s web site and apps for iPhone and Android devices as well as Kindle Fire tablets, women are prompted to enter their own body measurements which provide them with image feeds of similar sized women who are usually trying on clothes in a store’s dressing room.
Photo: Founders, Beau Coo
When the shopper clicks through, brand, store and sizing information is then revealed.
Users can like and comment on images, save them to their favorites or upload their own photos.
Co-Founder and CMO, Victoria McLean, who is plus-size, said she went online because she was having an impossible time of finding fashionable clothes that fit while shopping in malls.”
By connecting to similarly sized women online, she could discover new brands and ways to style them for her figure and aesthetic sensibility.
A great idea to help plus size women find great fitting clothes and be part of a community at the same time. This platform allows users to shop with their new-found friends!