Diesel hired plus size models for its latest #DIESELREBOOT campaign. the new ads will premier in the September issue of Vogue and run through October.
The brand decided to find models by word-of-mouth and through social media site, Tumblr with the result of an ad campaign which features models of all shapes and sizes, including plus size graffiti artist, Michelle Calderon.
Fashion Director, Nicola Formichetti said that the purpose of picking models through Tumblr was to showcase all shapes and sizes. Formichetti said,
“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way.”
Well said! We look forward to seeing these ads!