Why do you think designers and mainstream brands believe that the thin customer drives the fashion market? Many in the plus size fashion industry are asking the same question!
From Karl Lagerfeld (although he seems to have changed his mind) to the recent Abercrombie & Fitch CEO’s comments about how his brand is not meant for plus size, I wonder if many designers feel the same way these two do?
Granted, it is not easy to design for plus size, with the various plus size body types and having to find a universal fit for the majority of those body types…but plus size women are the majority and will soon be the norm!
So, how about it? I am going to count how many brands this coming week at Vegas Market offer plus size! While it is impossible to carry every brand, I will do my best to name some of them as they are considerate of the plus size woman!
Maybe things can change in time so a plus size clothing shortage will be a thing of the past!
Check out this week’s Fashi0n Flash from Prime Beauty Blog.