The We. Women project is a wonderful project with wonderful photos.
The goal: How is a “beautiful” woman defined?
Neringa Rekasiute’s photo spread attempts to answer this question. Through her work she is trying to give women back their power to decide what qualities are inherent in a beautiful woman.
The project started with a sketch drawn by Beata Tiskevic, who is an actress and TV host in Lithuania.
“Beata showed me this drawing of a woman looking into the mirror and there were words written on her body: the words which throughout her life she heard addressed about her ‘imperfect’ body. Beata and I had been discussing extensively how much Lithuania needs an empowering project for women,” Rekasiute said. This was it. “I told her, ‘We have to do it.’”
Using social media, the team invited women to share images of themselves in their underwear and to share their story. Selections were made from those images and stories. The photo shoot allowed the 12 selected women to confront their insecurities and types of destructive behaviors such as bulimia, anorexia, fat-shaming, skinny-shaming, violence from men, and negative self-perception. They wanted to bring women’s bodies into the forefront to see them in a different light.
I think the most important that the project does is to serve as a reminder that having a positive body image is empowering.
Check out this week Fashion Flash from Mary Lou at Second Lives Club.