As if this decision to sell Lilly Pulitzer at Target wasn’t controversial enough! The Lilly Pulitzer brand is the next fashion brand to sell at Target after such brands as Vera Wang and Missoni, Target decides to sell the popular, bright and summery resort wear prints on line for plus size. While it is a good thing that SOME plus sizes are even offered, the brand is selling up to a size 18, it is not encouraging to see another brand sell plus only on line. Target’s explanation talks about providing an assortment and allowing for some trial and error, but BLAMES the customer in that the last time they tried plus size designer collection it did not work? Really?
The promotional efforts look great and the brand even has its own video and an app.
The brand is available on April 19, 2015. Transport yourself to the land of Lilly in Palm Beach by watching the video at People Stylewatch, and we bet you’ll be in a beach ready for sure! Get closer look at the collection here in an interactive party setting that seems to be a preview of the app being launched with the collection.