Here’s an interesting bit of information…How many times have you walked into a store and saw mannequins that are a size 0 and walked right out? Well, that situation may be changing.
We got word that a manufacturer is making plus size mannequins to better reflect women’s actual body measurements.
Alvanon, Inc., a mannequin manufacturer has gotten on board to create a new fashion form which is based on three dimensional body scans of thousand of fuller figure women, ages 25 – 45, from across North America and Europe. Alvanon, Inc. offers the Global Plus Women’s Series in sizes that are equivalent to US sizes 16 – 24, UK sizes 20-28 and EU sizes 46 – 54.
While the National Center for Health Statistics in the US reports that 66 percent of women are now either overweight or obese, research indicates that only one-third of plus size women are actually buying plus-size clothing today. Perhaps if women are exposed to mannequins that better resemble their body type, they may be more inclined to purchase.
More as it happens, Jodell