Here’s an interesting bit of information…How many times have you walked into a store and saw mannequins that are a size 0 and walked right out? Well, that situation may be changing.
We got word that a manufacturer is making plus size mannequins to better reflect women’s actual body measurements.
Alvanon, Inc., a mannequin manufacturer has gotten on board to create a new fashion form which is based on three dimensional body scans of thousand of fuller figure women, ages 25 – 45, from across North America and Europe. Alvanon, Inc. offers the Global Plus Women’s Series in sizes that are equivalent to US sizes 16 – 24, UK sizes 20-28 and EU sizes 46 – 54.
While the National Center for Health Statistics in the US reports that 66 percent of women are now either overweight or obese, research indicates that only one-third of plus size women are actually buying plus-size clothing today. Perhaps if women are exposed to mannequins that better resemble their body type, they may be more inclined to purchase.
More as it happens, Jodell
I was a fashion designer for woman’s close for 26 years. I worked in New York City and Atlanta, Georgia. My job was often challenging and sometimes stressful but it was a very rewarding job that I loved. I enjoyed your article and found it quite interesting.
Donna
[...] Clothing stores now have more options to display plus size mannequins which better represent the body measurements of real [...]
If only a third of plus size women are buying the clothes, what the heck are they wearing?
I think it’a a great idea, I’d love to see how the clothing would actually look on my body type rather that seeing it all pinned up on the back of the mannequin.
[...] smaller is more visually appealing. However, of late, more and more department stores are including plus size mannequins on their showroom floors. This move is in response to consumer demand and the realities of the [...]