Rent the Runway convinces designers including Carmen Marc Valvo, Badgley Mischka, and Theia to offer their regular clothes in larger sizes. This is great news for all plus size fashionistas who can now have access to formal wear such as this Adrianna Pappell Sheath Dress.
Rent the Runway CEO Jenn Hyman elaborated on the decision at the launch party and said that she founded the site so that every woman could have a Cinderella moment. She felt that up until the addition of plus size clothing, her mission had been inauthentic. She said,
“Until now, we have only been able to follow through on this undertaking for virtually half of the female population,” she said in a statement released today. “We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes.”
What a great idea and added bonus for plus size women who want to have their Cinderella moments!
Check out this week’s Fashion Flash from Jackie at Aging Backwards.