Kellogg’s Special K cereal is starting a new ad campaign that will include images of real women.

The company has chosen to feature non-professional females with no modeling or acting experience that will have a Body Mass Index of up to 29. Special K has decided to do this as a way to change the way weight loss is viewed.

A Special K spokesperson has addressed the campaign saying, “We want to encourage a responsible attitude when it comes to body image and to show that losing weight isn’t  just about the way you look or a certain size you need to conform to, but more importantly about the way it makes you feel.”

Well, let’s see what the company thinks is “plus size” and how the plus size women are portrayed.

It could be another step in the right direction.

More as it happens! Jodell