YASB (You are so Beautiful) is a 3 year old company. We are known for our engineered scarf prints that are designed into tops, dresses & skirts. We are excited to have the well known designer Anna Paul on our team. Her contemporary designs with embellishments & embroidery are for the better, upscale markets in America & Japan.

For Anna Paul, Hollywood glamour is in her blood. Growing up in Beverly Hills, surrounded by some of the most dazzling women in the world, she always knew she wanted to be a designer. Anna grew up loving fashion and spent her teenage years working in local boutiques after school, selling, dressing mannequins and windows, and whatever she could do to learn the ropes. She then shopped vintage stores in her spare time educating herself. Anna has over 25 years of experience in the fashion industry.

Anna credits some of her success to her first job out of school. “I lucked out and got the most fabulous assistant designer position with a fashion designer who created one of a kind masterpieces for celebrities and socialites. I learned so much – the entire process – pattern making, draping, threads, trims. I was truly ‘an apprentice’. she took me to Dallas market – I learned what a school can’t teach – live learning – I loved it!!”

“Fabrics, trims, art…these are the things that inspire me. I love to bring together exotic elements from all over the world – beading, embroidery and fabrics to create feminine, flattering pieces that will make women feel more beautiful.”

Anna believes that curves are beautiful! “all women, no matter what height or size should feel beautiful, sexy and feminine!”