Jun 21

A big “THANK YOU” to movie and television star, Melissa McCarthy has a clothing line in the works!  The line is for women of all sizes!

She is launching her own namesake line Melissa McCarthy Seven7 which features an 80-piece line designed by McCarthy herself, for women ranging from sizes 4 to 28!

She said,  ”People don’t stop at a size 12. It’s an odd thing that you can’t go shopping with your friends because your store is upstairs hidden by the tire section. We’ll put you gals over there because we don’t want to see you and you probably don’t want to be seen.”  Melissa is everywhere and we love to see what she is doing! Here she is on the cover of the June issue of More Magazine!

Her line will be available on QVC and her web site Melissa  We can’t wait!


Check out this week’s Fashion Flash from Prime Beauty Blog.

Jun 13

Melissa McCarthy made lemons out of lemonade when she could not find a designer to design her own dress for the Oscar Awards.


She decided to design her own collection.  McCcarthy has partnered with designer, Daniella Pearl to create a line of plus-size clothing for women.McCarthy, who once studied fashion design at Southern Illinois University, wants to rescue other plus size women from clothes that resemble “great grandma’s table cloth, a flower garden, and F&*#ING stretch synthetic fabrics”

We can’t wait to see what she comes up with.


Check out this week’s Fashion Flash from Cindy at the Prime Beauty Blog.

Sep 19

Rent the Runway convinces designers including Carmen Marc Valvo, Badgley Mischka, and Theia to offer their regular clothes in larger sizes. This is great news for all plus size fashionistas who can now have access to formal wear such as this Adrianna Pappell Sheath Dress.

Rent the Runway CEO Jenn Hyman elaborated on the decision at the launch party and said that she founded the site so that every woman could have a Cinderella moment.  She felt that up until the addition of plus size clothing, her mission had been inauthentic.   She said,

“Until now, we have only been able to follow through on this undertaking for virtually half of the female population,” she said in a statement released today. “We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes.”

What a great idea and added bonus for plus size women who want to have their Cinderella moments!

Check out this week’s Fashion Flash from Jackie at Aging Backwards.


Sep 5

BeauCoo, a site that launched in late 2012 to help women share shopping and styling tips with other plus size women.

Using Beau Coo’s web site and apps for iPhone and Android devices as well as Kindle Fire tablets, women are prompted to enter their own body measurements which provide them with  image feeds of similar sized women who are  usually trying on clothes in a store’s dressing room.

Photo: Founders, Beau Coo

When the shopper clicks through, brand, store and sizing information is then revealed.

Users can like and comment on images, save them to their favorites or upload their own photos.

Co-Founder and CMO, Victoria McLean, who is plus-size, said she went online because she was having an impossible time of finding fashionable clothes that fit while shopping in malls.”

By connecting to similarly sized women online, she could discover new brands and ways to style them for her figure and aesthetic sensibility.

A great idea to help plus size women find great fitting clothes and be part of a community at the same time.  This platform allows users to shop with their new-found friends!

Aug 15

Why do you think designers and mainstream brands believe that the thin customer drives the fashion market?   Many in the plus size fashion industry are asking the same question!

From Karl Lagerfeld (although he seems to have changed his mind) to the recent Abercrombie & Fitch CEO’s comments about how his brand is not meant for plus size, I wonder if many designers feel the same way these two do?

Granted, it is not easy to design for plus size, with the various plus size body types and having to find a universal fit for the majority of those body types…but plus size women are the majority and will soon be the norm!

DanimezzaFoterCC BY-NC-ND

So, how about it?   I am going to count how many brands this coming week at Vegas  Market offer plus size!   While it is impossible to carry every brand, I will do my best to name some of them as they are considerate of the plus size woman!

Maybe things can change in time so a plus size clothing shortage will be a thing of the past!

Check out this week’s Fashi0n Flash from Prime Beauty Blog.

Jul 25

I have worked out for almost 30 years.  I am very proud of that fact!

As I strive to maintain a healthy lifestyle–a never ending battle by the way, I am always amused when trainers act surprised that I can move as well as I do or have the strength that I do.  My routine is not perfect, but I always do my best to push myself and get a good workout each day.  Some days are better than others.  I also engage a personal trainer from time-to-time to learn a new skill or to help me get out of my old routine.  The best thing about exercise–when I am done!

I have done it all over the years: starting out in my 20′s with the old aerobics-style classes and then later on adding, kickboxing, pilates, yoga, hip hop (I could not stop laughing), spinning, ab lab, drums alive (at 8:00 AM that did not last very long), total body, and most recently kettle bell workout.  I have found it is just important to keep moving and so, I do my best to keep moving at least four times a week.  For an hour each day.  I do strength training at least twice a week and some form of cardio every day.

Photo credit: jo-hFoterCC BY

I feel more comfortable at an all-women’s gym, I have worked out with the boys as well.  But, it is more fun to sweat with the girls!  I vary from going to classes to working out on my own.  It just depends upon how I feel that day.

I am often asked where I get my workout clothes as I have found that having bright colored clothes make me look forward to working out.  I love it when the regular size women ask me where I get my clothes!   My tank and short-sleeve tops come from Neon Buddha–all 15 of them! I have several different styles to match the season and mood.  I love all cotton with a bit of spandex so I can move and breathe!

My leggings and capris come from Diane Kennedy like these cafe leggings.  I love the way they feel.  They never, ever fade, lose their shape or wear out.  So, start moving! Summer is the perfect time.  Walk around your neighborhood. Join a gym.  Just keep moving in style!

Check out some great workout tips from the No Nonsense Beauty Blog!

Jun 19

We know that there is a demand for on-trend plus size clothing that fits well, is age appropriate,  well-made and appeals to plus size women.  Easier said than done.

I am always preaching to design students to consider designing for the plus size market.   Both the design process and the manufacturing process for plus size take special skill sets.

This issue was addressed by Brandon Wen and Laura Zwanziger, both apparel design sophomores at Cornell University, whose research revealed that plus-size women account for 28 per cent of fashion purchasing power in the U.S., but their spending only contributes to 17 per cent of sales.  The correlation: Plus size women would buy more if we could FIND More clothes that meet the above criteria: fit and stylish!

In a previous blog post, we talked about the Cornell design students having to design a Size 24 mannequin because they could not purchase one.

Photo: Lydia Hudgens Swimsuits for All

Recently, Gabi Gregg’s Fatkini sold out in just a few hours at Swimsuits For All..

We know…If it is there, we will buy it.   Anyone listening?

Check out the Fashion Flash from Fabulous Over Forty!


May 8

Did you know that Abercrombie & Fitch does not carry XL or XXL sizes of women’s clothing because they don’t  want overweight people wearing their brand!


Photo: Abercrombie & Fitch Facebook page

Aparently this attitude towards plus-sized women derives from CEO Mike Jeffries.  Jeffries told Salon Magazine in an interview,

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

So is that acceptable? No ugly, fat or kids who are not popular need not even bother to go into the store and buy clothes?

Is that acceptable in 2013 when plus size make up almost 70% of the market?  From a major retailer?   Here’s what MSN said and I agree,

“As other brands like H&M begin using plus-size models in its campaigns and new lines, Abercrombie could be left back in 2008, when it was reportedly last relevant.”

What do you think?

Also, check out No nonsense Beauty for this week’s Fashion Flash.

Dec 27

We are excited to bring to you this new line Parsley and Sage. Great tunics that are lightweight and comfortable along with jackets made up in patchwork detail patterns in rayon or cotton, this brand is a welcome addition to Black Cat Plus!

You’ll be excited to try the new styles and colors!  Machine washable easy to wear and easy care at a great price, we hope you will love Parsley and Sage as much as we do!

Nov 29

All the rage this season are warm and cozy, soft sweaters which are the best sought for in the chilly winter months, which is  just ’round the corner.  Plus size women may find difficulty in choosing the right clothing to fit their shape with either too baggy of a sweater or too tight. So, in order to help plus size women, the fashion world has introduced a vast array of choices for the  winter season.

Choosing the Right plus Size Clothes

Browsing various websites, shop your favorite stores  and fill your wardrobe with the latest winter wear.  Whenever you are searching for clothes for winter, always choose clothes with long sleeves, big or full-size, but not too oversized, soft sweaters.  A perfect example is this Neon Buddha Russia Tunic Cardigan.

The color block style is on trend and perfect for mixing and matching with the other pieces in your wardrobe. You can effortlessly match any sweaters or blouses with jeans or slacks. This outfit not only protects you from a chilly winter, but also gives you a stylish and up-to-date look.

Hence, long sleeves and even longer length tunics have been favorite styles for plus size women as it helps to keep you warm and with the flattering longer length, elongates the silhouette. Use tunics such as this Neon Buddha Burlington Striped T-Neck Sweater in a woven cotton so the garment will be appropriate for any kind of weather or condition and not itch or make you overly hot.

Thanks to our guest blogger  Olivia from is among the top discount code-offering websites. There, you can find all the latest coupon codes and discount codes for deep discounts for ALL of your online shopping. For more detailed information regarding various Dealsbell Coupon Codes and Discount Codes available on the site, you can follow them on Facebook, Twitter and also on Google Plus.

Check out this week’s Fashion Flash from Fab Over Fifty!


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