Sep 14

Applause for Pittsburgh-based e-tailer ModCloth and other plus size companies who are willing to give plus size customers what they want .  Encouraged by its initial success, ModCloth has teamed with New York-based style blogger and Marie Claire contributing fashion editor Nicolette Mason on a collection of dresses, tops and bottoms in sizes XS through 4X that will be available at in October. ModCloth also plans to direct more attention to improving its extended sizes for pants and tops.

ModCloth co-founder Susan Gregg Koger and style blogger and fashion writer Nicolette Mason wear pieces from their collaboration collection, which includes sizes XS to 4X. It will be available in October at (Photo courtesy of Modcloth/MCT) ORG XMIT: 1155711

A recent ModCloth plus fashion survey of more than 1,500 women across the country found encouraging results: 77 percent said they have a difficult time finding well-fitting outfits, and most picked words such as “frustrated” and “excluded” to describe their shopping experiences rather than more positive ones such as “excited” and “comfortable.”

In addition, Eloquii, the Limited’s plus size brand is doing its best to fill the void for trend-focused, sophisticated fashions for fuller figures by debuting new collections every two weeks.  This Fall, Lane Bryant has received rave reviews in recent months for its collaborations with Isabel Toledo, widely known as the designer behind the sparkling yellow dress with coordinating overcoat that Michelle Obama wore to the first inaugural parade in 2009.

All in all, it is a positive step in the right direction.  Plus size women are willing to pay for clothes that are on trend and fit well.

Check out this week’s Fashion Flash from Mirabai at Moving Free.

Sep 4

Great News!


This year at New York Fashion Week plus size models will grace the catwalk.  An uphill battle to date, this marks the first time a show will feature plus size models within mainstream fashion.

The show’s organizers put out a call for plus size models to strut their stuff on the catwalk in haute couture, avant-garde and up-to-the-minute fashions by more than a dozen designers from New York City, Peru, Columbia and Venezuela.

“Fashion should be accessible for everybody no matter what size they are,” Uptown Fashion Week event founder, Albania Rosario, told New York Daily News.

Check out this week’s Fashion Flash from Fab Over Forty.

Aug 22

Art imitates life or not?

Here’s an interesting anecdote that I wanted to mention.  We know that there are stereotypes we need to overcome, especially if you are plus size.

Recently, I was doing a promo sheet for a magazine that I write for.  While I was trying to find some graphics, I found it virtually impossible to find a graphic that shows a plus size woman being valued for  ”herself.”  I was not interested in graphics which depicted a plus size woman standing on a scale, looking in the mirror 25 pounds thinner or exercising.    I finally settled on the graphic below since I thought this image could be also saying that size does not matter and is a mindset.   To me, this was the least offensive.  The graphic is being used after all, for a plus size editorial and advertising promo sheet.

It is a sad commentary that every plus size graphic had a plus size woman on a scale or working out like mad.   I am so glad that I had our graphic designer CREATE what is the reality.  That plus size women enjoy full lives on their own terms.


Check out this week’s Fashion Flash from Diva Debbi.

Aug 3

Discouraged by the bias toward plus size in Russia and the lack of plus size models, Dilyara Larina has found a solution….

She has written a book and founded her own agency! According to the national research center Healthy Eating, almost 59 percent of Russian women are overweight.

The imposition of model beauty standards on everyday Russians is a multi-million dollar industry. One reason for this has to do with retail stores themselves and the lack of variety when it comes to size.

Larina has been promoting plus-size models and has written a book on the subject called Living in a Non-Standard Body. She has also opened her own modeling agency, called Plus-Size Model Agency.  She is a perfect example of living life to the fullest at any size!

Source: Anton Denisov / RIA Novosti

Larina explains that for plus-size models, what is most important is not necessary being curvy, but having a beautiful face and inner strength. “The body of a beautiful, well groomed woman attracts male attention,” she says. “I love my weight because it’s mine. In it, I find something even dearer than my body itself. In it, I find something that satisfies the soul.”  She said she strives to represent the people whose products she promotes.

Equal rights when it comes to beauty and fashion…that is her real goal!

Check out this week’s Fashion Flash from Barbara at Best of Everything After 50!

Jul 27

This week we are pleased to have a guest post from Katherine:


I would like to start off by saying that I have nothing against skinny women. This is a post explaining that the size of your body has no bearing on the personality of a woman and should not worsen ones quality of life. I feel that the overall weight debate should be shifted towards the overall health and wellbeing of a person rather than just ones looks.

Inner Happiness

We’ve all heard that beauty comes from within and if a woman is unhappy and concerned about her appearance she won’t look good even if she is skinny. According to research the more down-to-earth women were perceived as the ones who did not have perfect figures’.

So I ask you all: “What is more important – the personality or the looks of the person”? Many men will agree that they would rather have a happy woman next to them than a grumpy, body-concerned one. Even more it has been proven that the skinnier women are the ones to be the most body- concerned.

You may have heard that plus size women tend to be more lively, full-of-live, happy, humble, loyal and faithful.

It is all About Curves

Curves are sexy and very feminine so there is no reason why you should try and hide them. Some celebrities go for implants making their butts and breast look larger so why would you be ashamed of the assets that you already have? You should not concentrate on becoming light as a feather as most men will not consider it being sexy and will think that you are not happy with yourself.

Enjoy your Food

Most men don’t like women that starve themselves, they want to be able to enjoy food with someone special, not moaning about the calories, the amount of carbs and fat consumed. As long as your diet is balanced and you are not causing any damage to your own health there is no reason why you should refuse to have that gorgeous desert. Men want to be with women who have a healthy appetite and eat more than just a salad and rice cakes.

Be Yourself

Be yourself rather than somebody else, someone fake with fake breasts, butt, nails, hair and tan. You are beautiful the way you are and do not let anyone influence the way you feel about yourself. Let’s be very honest here – men like something that they can grab on to, they love curvy and feminine bodies.

All men have their own preferences, but remember one – your man would not be with you if he didn’t think you were attractive. Plus size women in general tend to be sexier and more womanly due to their feminine shapes. Fuller face tends to look much nicer and friendlier so don’t hide it but be proud of it instead.

Dear women, please change your attitudes! Let’s not aspire to be like the skinny girls on the covers of the magazines, let’s be happy as we are with the gorgeous smile and healthy attitude towards life. As women we need to support each other rather than put each other down to feel better about ourselves.


Author’s bio:

Katherine is a fashion lover who enjoys writing about all the new fashion related trends and matters. In her free time she watches fashion TV and reads fashion magazines to inform her about all the current and new in the industry. She is very passionate about the good quality designer labels currently in the industry and enjoys educating others about it.

Check out this week’s Fashion Flash from Over 50 Feeling 40.


Jul 17

Capri’s.  Crop pants. Clam diggers. Known by different names, but are one in the same.

Capri pants were first introduced by Sonja de Lenart in 1948.  The pant name is from the Isle of Capri, where they first came to popularity, in the late 50′s and early 60′s.  Mary Tyler Moore made them famous and also caused some controversy when she wore tight fitting pants on the Dick van Dyke show.

Capri pants were actually out of favor for several years and came back into style full swing in the late 90′s.  Women now have them as a staple part of their wardrobes.


I don’t know about you, but I love capri’s.  I think they can be flattering to the plus size silhouette.  Depending upon how short or tall you are, the length of your capris are the varying factor.

Rule of thumb: The shorter you are, the longer  you will want your capri length so that you can elongate your silhouette. Take a look at these Global Carpi’s from Neon Buddha.

If you have wider calves and want to minimize them, consider capris such as these Flight Capri’s from Diane Kennedy. that are more loose fitting on your leg.  It is still flattering and you can put a longer tunic with them for a cute look.


Check out this week’s Fashion Flash from Second Lives Club.


Jul 13

New trend on the horizon?   Yours, a London clothing store, has installed interactive changing rooms that compliment shoppers in a robotic voice. The store which specializes in sizes 14W-32W UK, opened this past week in Uxbridge, west London, – and has 40 stores around the UK – has installed interactive dressing rooms.

Each cubicle is programmed with a number of generic compliments which can be fired at shoppers as they try out the merchandise.

Shoppers hear a voice telling them how great they look.  In addition, there are positive quotes around the dressing room.

While this concept can be good in theory, is it more about women’s insecurities in the dressing room or more about the fit of the clothing?

Check out this week’s Fashion Flash from Aging Backwards.

Jul 4

Here’s an interesting dilemma.

Many of our customers have asked whether they can “get away” with wearing tank tops when the weather gets hot.  I have noticed that the younger generation is more comfortable wearing tank tops than us older gals.  More and more I have asked them, “Well, what’s stopping you?”

I work out as well as many of my customers.  But, it is ingrained in my head the mantra, “If your arms are bigger you should not show them.”

While I was in New Orleans this past week, the weather was unbearable for this Yankee who likes to live in an Igloo.   I saw many plus size women wearing tank tops and again thought, “Well, why not? It is just too hot to wear sleeves.”

One day I wore the Diane Kennedy Mod Stripe Tunic with a slight cap sleeve.  It was just perfect in that heat and I love the band at the neckline in the back.

I think if tastefully done, I am more comfortable going out with a tank  than ever before. I did not think that the women who were wearing the tank tops looked inappropriate at all.  I thought they looked cool and comfortable and right in style with their matching capris.

We just got in some great tanks from Parsley and Sage. This Tropical Long Tank Top was a show stopper and I am proud to say I wore it alone!

Let us know what you think about wearing a tank top alone. Maybe we can start a trend!

Check out this week’s Fashion Flash from No Nonsense Beauty.

Jun 13

Melissa McCarthy made lemons out of lemonade when she could not find a designer to design her own dress for the Oscar Awards.


She decided to design her own collection.  McCcarthy has partnered with designer, Daniella Pearl to create a line of plus-size clothing for women.McCarthy, who once studied fashion design at Southern Illinois University, wants to rescue other plus size women from clothes that resemble “great grandma’s table cloth, a flower garden, and F&*#ING stretch synthetic fabrics”

We can’t wait to see what she comes up with.


Check out this week’s Fashion Flash from Cindy at the Prime Beauty Blog.

May 31

Inga Eiriksdottir along with other plus size models including Marquita Pring, Ashley Graham, Julie Henderson, and Danielle Redman  founded ALDA (which means “wave” in Icelandic),  to promote size diversity in modeling.  Ashley Graham was the model who graced the cover of Elle Quebec June issue.  These NYC based, full-figured models  have joined forces to power their way into high-paying, high-profile jobs typically reserved for models who wear a size 2 or smaller. The women got the idea after Ford Modeling Agency closed its plus model division last summer.

The group also approached IMG Models — which reps straight-size supermodels including Gisele Bündchen and Karlie Kloss — and saw that the agency had only one plus size model and the ALDA women all signed with the agency in January.

ALDA also has plans to promote healthy self-esteem in girls everywhere through workshops, lectures and other events. In recent months, agencies have begun removing the label “plus-size” from their models and have pushed them for castings in New York runway shows as well as major fashion editorials and advertising campaigns.  While the New York runway gigs have yet to come to fruition, it may not be long.

Demand for clothing size 14 and up increased 7 percent in the past 12 months, totaling $17.6 billion in sales, according to David Riley from market researchers company the NPD Group.

Congratulations for the group of Alda women who forged their own path!

Welcome this week to Melanie from Society Wellness who is hosting her first Fashion Flash!


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