The #DropThePlus campaign, which was created by former host of The Biggest Loser Australia, actress and author Ajay Rochester and supported by Dita Von Tesse model Stefanio Ferrario, hopes to encourage worldwide reform that will see the fashion industry casting aside the term completely.
They all believe that the use of the term, ‘plus-size’ is ‘damaging for the minds of young girls’ and want to put an end once and for all to size segregation.
In a post on Instagram, Stefania Ferrario – who is a size 12 – wrote: “I am a model FULL STOP. Unfortunately in the modeling industry if you’re above a US size 4 you are considered plus size, and so I’m often labelled a ‘plus size’ model.
“I do NOT find this empowering.”
She continued: “A couple of days ago, Ajay Rochester [@ajayrochester] called the industry to task for its use of the term ‘plus size’ by making the point that it is ‘harmful’ to call a model ‘plus’ and damaging for the minds of young girls.
Rochester explains in her blog findingmymojo.com, “I wanted to make reference to the fact that using the word PLUS on anyone, least of all someone who could hardly be considered plus size in the “real world” (ie MOST “plus size” models), it instantly defines them as different, not accepted…. If you define it by “Plus” size and “Regular” Sized models then Plus means “irregular” which means not of the norm.”
Do you think that this new mindset will take hold? We hope so!
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