A 2012 study released by The NPD Group, a leading market research company, shows that two-thirds of females ages 13 and over in America say they wear clothing that is “special sized.” One-third of these females classify themselves as plus-size females.
So, where are the plus size prom dresses?
Black Cat Plus does not cater to that market at present. However, we have a few styles and brands that may fit and be appropriate for the plus size teen such as this dress from Kiyonna.
If they cannot find something to wear, many teens are having to borrow a dress or have a dress made by a seamstress. Our friends at Sydney’s Closet do a great job of catering to this market. However, more brands need to design for this particular market which is under-served. Let’s see who will take the challenge?