We know that there is a demand for on-trend plus size clothing that fits well, is age appropriate, well-made and appeals to plus size women. Easier said than done.
I am always preaching to design students to consider designing for the plus size market. Both the design process and the manufacturing process for plus size take special skill sets.
This issue was addressed by Brandon Wen and Laura Zwanziger, both apparel design sophomores at Cornell University, whose research revealed that plus-size women account for 28 per cent of fashion purchasing power in the U.S., but their spending only contributes to 17 per cent of sales. The correlation: Plus size women would buy more if we could FIND More clothes that meet the above criteria: fit and stylish!
In a previous blog post, we talked about the Cornell design students having to design a Size 24 mannequin because they could not purchase one.
Recently, Gabi Gregg’s Fatkini sold out in just a few hours at Swimsuits For All..
We know…If it is there, we will buy it. Anyone listening?