Aug 2

I have been running around these past few days in New York City and was shocked to see no plus size departments at Century 21 and Saks Fifth Ave. and not to mention that at Bloomingdales, the plus size department was a third of the square footage it used to be.

When I inquired at Bloomingdales, #1 where the plus size department went and #2 where were all the PANTS?  The answer was they took it down because no one was shopping in them and was given a blank stare about the pants.  There were three of us at the check out line looking at each other going, “We’re here and the other two women were like, ‘Yes, where are the pants!”

Photo credit: <a href=””>Jordan Chark</a> / <a href=””>Foter</a> / <a href=””>CC BY-NC-SA</a>

That is not the first time I have heard that statement.  I cannot imagine why and where the discrepancy is between what is and what the stores say it is? I do not understand how they can make such a statement and what constitutes enough sales to justify clothing in a particular department?

I have heard Saks is rethinking their business model for plus size. When?

Good move. Maybe the problem is assortment in fit, variety, price? I cannot imagine what the variables are, but it seems to me that there should be some viable solution?  Let’s hope so.  It was very depressing.

Jul 19

We have found a great new item!

The Half-Tee is designed as a layering piece that is “all style-no hassle” and fits up to its name. The Half-Tee provides coverage in the bust line without adding the extra layer to your midsection and features a non-slip band that is truly non-slip.

I admit, I was a bit skeptical at first for plus size, as I was afraid that I would be walking around with a “bare midriff” that everyone would absolutely be able to tell, but that was not the case. The short or long sleeve styles are perfect for women who want to wear tank tops but do not want to bare their arms.

I wore the Half-Tee under a low cut V-neck tunic and it did the trick and I was not hot at all.  That was the selling point for me.


Styles include: Tank, short-sleeve and long sleeve and fabrics include in cotton, lace and modal fabric. The fabric is so lightweight you feel as though you do not have anything on. Prices range from $17.99-$34.99 retail for the full tee. For those ladies who are a bit modest and who won’t consider the half tee, the layering shirt fits the bill! That shirt has become a favorite item of mine for working out, lounging and layering! Go to for more information.

Jul 11

Celebrities such as Melissa McCarthy and Rebel Wilson have influenced plus size manufacturers to take notice as they are about to design their own plus size clothing lines.  It is sad that in spite of the positive influence of celebrities such as McCarth and Wilson along with Tess Halliday, who recently graced the cover of People Magazine, plus size offerings are far and few in between leaving retailers such as Torrid and new plus size line X-Two, with an endless market to sell to.

“The industry has done a disservice to themselves by not offering some of those great choices for the plus-size consumer,” says Marshal Cohen, NPD retail analyst.


Cohen says major clothing stores aren’t eager to make a serious commitment to the plus-size market because it isn’t growing.

“Until the plus-size business grows at a rate greater than its current growth of 2 percent, they are going to wait. And that means that plus size is going to have to accelerate its growth rate closer to 4 and even 5 percent before the retailers are really going to embrace this,” Analyst Marshal Cohen says even the large department stores have more offerings on their websites than they do on the racks. For a lot of Americans, he says, in-store shopping is not a positive experience, Cohen adds.

It will be interesting to see just exactly what it takes!

Check out this week’s Fashion Flash from Aging Backwards.

Jul 3

Straight/Curve, a documentary which will debut in the Fall of 2016, follows top models, photographers, editors and stylists for two fashion seasons, diving into the current status of models in the media and determine whether a size zero will remain the norm.

The film emphasizes that the use of stick-skinny, size zero models on runways and in magazines and encourages a negative body image among women. The promo for the documentary shows plus-size models, like Jennie Runk and Leah Kelley, explaining how one universal average size does not exist.


Jun 21

A big “THANK YOU” to movie and television star, Melissa McCarthy has a clothing line in the works!  The line is for women of all sizes!

She is launching her own namesake line Melissa McCarthy Seven7 which features an 80-piece line designed by McCarthy herself, for women ranging from sizes 4 to 28!

She said,  ”People don’t stop at a size 12. It’s an odd thing that you can’t go shopping with your friends because your store is upstairs hidden by the tire section. We’ll put you gals over there because we don’t want to see you and you probably don’t want to be seen.”  Melissa is everywhere and we love to see what she is doing! Here she is on the cover of the June issue of More Magazine!

Her line will be available on QVC and her web site Melissa  We can’t wait!


Check out this week’s Fashion Flash from Prime Beauty Blog.

May 30

I had been in such a snit lately because all of my friends are wearing Lululemon.  There they are working out in their activewear and then running around to do their errands and look so cute.  I refuse to work out in anything hideous!

Well, now we have found the best plus size workout wear and yoga line and wanted to share!   I cannot say enough about this line and look forward to wearing it and offering it to our customers!

From tanks to tops, jackets, cardigans, pullovers, capri’s and pants in fashionable styles and colors, you will definitely want to buy your favorites and stock up on those  basics.    The capri’s and tanks are wonderful!

Marika Curves Collection has the perfect answer to the, “what to wear to yoga and then to dinner” problem.  Casual and stylish and not sloppy at all.  The Marika Curves Collection features Marika Curves, Balance and Marika Magic.

The parent company, Rock Fit is a privately held global apparel manufacturer specializing in women’s fashionable and functional active wear and apparel, as well as men’s and children’s apparel.  Founded in 1985 and headquartered in Commerce, California, Rock Fit proudly remains family owned and operated.

Marika, the company’s original fitness brand, features multi-sport active wear.  The Balance Collections is on-trend with soft fabrics and feature yoga, fitness and lifestyle apparel.

This is our fave jacket, the Angela Slimming Jacket, stylish, functional and flattering!

Check them out today!


Apr 25

I have talked about this before that just like regular size models, plus size models’ measurements are more balanced and proportionate than the majority of plus size women.  US Weekly editors did an experiment because of the fact that a lot of plus size clothing is sold on line leaving women to decide for themselves whether to buy an item based on how the clothing looks on the model.

Editors Kristin Chirico and Sheridan Watson, who frequently shop for plus-size fashions, signed themselves up for a day of trying on clothes from brands including Forever 21, Torrid, ASOS, and Fashion to Figure.  Their experience with outfits had more than a few snags.  Items on a 5’11″ model looked way different on the shorter editors.

Read more about their experience and see if you agree?  While there is not a one-size-fits-all solution, there may be ways technology can assist plus size women with shopping for their particular silhouette.

Check out this week’s Fashion Flash from Diva Debbie.

Apr 5

As if this decision to sell Lilly Pulitzer at Target wasn’t controversial enough! The Lilly Pulitzer brand is the next fashion brand to sell at Target after such brands as Vera Wang and Missoni, Target decides to sell the popular, bright and summery resort wear prints on line for plus size.  While it is a good thing that SOME plus sizes are even offered, the brand is selling up to a size 18, it is not encouraging to see another brand sell plus only on line. Target’s explanation talks about providing an assortment and allowing for some trial and error, but BLAMES the customer in that the last time they tried plus size designer collection it did not work?  Really?


The promotional efforts look great and the brand even has its own video and an app.

The brand is available on April 19, 2015.  Transport yourself to the land of Lilly in Palm Beach by watching the video at People Stylewatch, and we bet you’ll be in a beach ready for sure!  Get  closer look at the collection here in an interactive party setting that seems to be a preview of the app being launched with the collection.

Mar 29

The #DropThePlus campaign, which was created by former host of The Biggest Loser Australia, actress and author Ajay Rochester and supported by Dita Von Tesse model Stefanio Ferrario, hopes to encourage worldwide reform that will see the fashion industry casting aside the term completely.

They all believe that the use of the term, ‘plus-size’ is ‘damaging for the minds of young girls’ and want to put an end once and for all to size segregation.

In a post on Instagram, Stefania Ferrario – who is a size 12 – wrote: “I am a model FULL STOP. Unfortunately in the modeling industry if you’re above a US size 4 you are considered plus size, and so I’m often labelled a ‘plus size’ model.

“I do NOT find this empowering.”

She continued: “A couple of days ago, Ajay Rochester [@ajayrochester] called the industry to task for its use of the term ‘plus size’ by making the point that it is ‘harmful’ to call a model ‘plus’ and damaging for the minds of young girls.


Rochester explains in her blog, “I wanted to make reference to the fact that using the word PLUS on anyone, least of all someone who could hardly be considered plus size in the “real world” (ie MOST “plus size” models), it  instantly defines them as different, not accepted…. If you define it by “Plus” size and “Regular” Sized models then Plus means “irregular” which means not of the norm.”


Do you think that this new mindset will take hold?  We hope so!

Check out the Fashion Flash from Over50Feeling40!

Mar 21

One trend we have seen on the runway this Spring is the continuation of boho chic, but this time with an update.  This style is flattering for plus size women as it provides a draped look and continues with a romantic touch.

No one does it better than our friends at Sienna Rose!

You will see flowy, dreamy silhouettes with a hint of retro from the 60′s and 70′s without all of the volume of the past, but a more fitted and feminine look.  Important rich, vibrant prints and sweeping pastel hues and kaleidoscopic prints are at the front and center of this on trend look from Sienna Rose.   The kaftan style is perfect for plus.

Boho chic also contains the tie dye look and prints that can be mismatched. The kaftan style is perfect for plus size as it minimizes and keeps you on trend and in style.

This comfortable, laid back style is great for casual and can be dressed up for daytime!

Check out this week’s Fashion Flash from Society Wellness!


« Previous Entries